Camden
Micro Business Gateway
Camden Council E-Services department are developing an online
information service for small businesses. It is aimed specifically
at businesses in the Borough and contains particularly relevant
and detailed information on local sources and providers of
help and advice.
This website is designed to give straightforward information
on how to set up in business, where to go for advice and training
and how to stay within the law.
The design brief was to deliver a user experience that is
clean, clear, business-like but also informal and friendly.
We created a simple set of design rules for navigation and
offered consultancy on the Information architecture and logical
structure. Due to the multicultural blend of businesses in
the community we designed a three-dimensional multi-lingual
structure where the user may switch between languages at any
point on the site.
We delivered a visual model for usability testing and finally
clean HTML templates for all unique pages for XML conversion.
Key skills for this project
— Branding
— Structural design
— Information architecture
— Visual design
— XHTML-compliant templates
— Usability testing
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